Excerpt from a blog post related to a research project I managed for the Pivot conference:
Today, we released the results of our survey of 137 brand marketers and ad agency professionals which points to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed, about two-thirds (63%) have already implemented social media marketing programs, and 87% plan to increase that investment in the next 12 months. Of the 37% of marketers that are not currently investing in social media, 62% plan to invest within one year. If you would like to view the full research report, please request a download.
Tags: social media